Discover Our Unique Lineup of Black-Owned Beauty Brands

Each brand is handpicked for its quality, creativity, and cultural impact, so you can shop knowing every purchase supports independent talent and community-driven beauty.

Shop all brands in our Marketplace:

All You Beauty

All You Beauty is dedicated to transforming textured haircare with organic, cruelty-free products created alongside barbers and hairstylists. Co-founded by Lauren, the brand celebrates all curls and textures while building a confidence-driven community that empowers people to embrace their natural beauty with pride.

BB Naturals

BB Naturals is a Black-owned brand dedicated to creating effective, vegan-friendly solutions for skin and hair. Founded in the West Midlands, the brand began with handcrafted formulas that deliver real results. Focused on moisture balance and gentle care, BB Naturals empowers you to embrace healthy, natural beauty every day.

Christie X White

Christie X White was born during the 2020 lockdown, inspired by a personal journey of self-love and pride in natural Afro hair. Focused on celebrating Black identity and positivity, the brand creates vegan, cruelty-free, handcrafted pieces. From candles to art prints, each product brings beauty, authenticity, and empowerment into everyday life.

Cultureville

Cultureville is a Black-owned fashion brand making African prints accessible through bold, beautiful clothing and accessories. Founded by sisters Adeola and Ronke Jane, the brand works with skilled artisans in Nigeria and Ghana to create ethically sourced pieces that celebrate African heritage while empowering local communities.

Earthie Organics

Earthie Organics was created to transform skincare into a ritual of self-love and wellbeing. Rooted in Igbo heritage and holistic values, the brand uses raw, ethically sourced ingredients from West Africa. Each product is crafted with intention to nourish skin, heighten the senses, and ground you in the present moment.

IVY WILD

IVY WILD was founded by Sherine Walrond after her own journey with traction alopecia inspired her to create non-toxic, plant-based haircare that truly nourishes natural hair. From kitchen blends to an award-winning brand, IVY WILD empowers women to embrace their natural beauty with products that promote healthy growth, from root to tip.

Jàíyè Collections

Jàíyè Collections creates bold, high-quality beauty essentials designed to celebrate confidence and individuality. With a focus on makeup that enhances rather than hides, the brand empowers you to express yourself unapologetically. From radiant blushes to everyday must-haves, Jàíyè is beauty made for baddies, by baddies.

Kutemwa Skin

Kutemwa Skin is a luxury skincare brand inspired by African heritage and powered by science. Blending traditional wisdom with advanced formulations, the brand creates effective, nourishing products that celebrate melanin-rich skin. Each formula is crafted to restore balance, radiance, and confidence in every routine.

Lisa Hammond Studio

Lisa Hammond Studio was born from a love of creativity and craftsmanship, offering handcrafted hair accessories made in Devon. Each piece is thoughtfully designed to blend style and practicality, bringing a touch of everyday elegance. With care in every stitch, the brand celebrates fresh beginnings and timeless accessories.

Lohi Fashion

Lohi Fashion celebrates African heritage with bold patterns, vibrant colours, and contemporary designs. From statement headwraps to satin-lined bonnets, each piece is crafted to protect natural hair while elevating everyday style. The brand blends tradition with modern flair, empowering you to look and feel your best.

MOR3SKINCARE

MOR3SKINCARE is a UK Black-owned brand dedicated to creating effective, accessible skincare for melanin-rich skin. With a focus on concerns like hyperpigmentation, acne, and dryness, every formula is crafted with carefully chosen ingredients. The brand champions diversity, transparency, and sustainability at its core.

Naanu

Naanu was founded by Brittney Poels, inspired by authentic Ghanaian beauty rituals and a passion for natural ingredients. Each product is crafted with hand-picked oils and butters to deeply nourish natural hair. With rich, creamy formulas, Naanu simplifies haircare and empowers you to feel confident and proud of your crown.

Ruka

Ruka is a Black woman-owned haircare brand built to centre the needs of curly, coily, and wavy hair. Inspired by personal journeys with natural hair, Ruka develops innovative products that actually work for textured hair while fostering education, community, and empowerment - bringing joy back to Black haircare.

Shedid & Parrish

Shedid & Parrish was founded by Jessica Parrish to create high-quality products that support every curl type, from loose waves to tight coils. Born from her own struggles to find effective curl care, the brand is dedicated to empowering people to embrace their natural texture with confidence and the right support.

TASSYLABS

TASSYLABS is your go-to destination for premium yet affordable hair extensions. Focused on quality and style, the brand makes it easy to achieve versatile looks without compromise. From everyday glam to special occasions, TASSYLABS is all about giving you confidence and great hair at prices that feel just right.

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